Working with Stakeholders

Only available as an in-house course

This three-day course will show you how to identify, analyse and manage the many stakeholders relevant to your organisation. Guidance will be provided on how to map these actors, identify their interests and development the appropriate engagement and communication strategies.

Course Outline

Stakeholder Identification

  • Mapping internal / external stakeholder
  • Mapping stakeholder voices
  • Mapping influence and relationships

Stakeholder Analysis

  • Objective analysis
  • Mendelow’s Power / Interest Matrix
  • Impact / Support Matrix
  • Users / Needs / Insights / Touchpoints Framework
  • Force field analysis
  • Stakeholder impact assessment

Stakeholder Engagement

  • Stakeholder information needs assessment
  • Stakeholder engagement analysis
  • Stakeholder communications matrix
  • Developing a stakeholder communications plan

Course Benefits

On completion of this course, participants will have acquired the ability to:

  • Identify and analyse the organisation’s internal and external stakeholders
  • Map stakeholder relations so as to determine group interests and priorities
  • Understand the balance of interests among stakeholder groups
  • Define effective stakeholder engagement plans

Course Requirements

Participants are required to bring a laptop with them and to set up a Gmail account if they do not already have one.