Media Monitoring (Virtual Course)

Open enrolment and in-house options available

Media monitoring is a critical capability for any organisation that wants to manage risks and capitalise on opportunities. This course will show you how to find, monitor, analyse, and report on a wide range of media and social media sources using low-cost/ no-cost tools, including the latest AI solutions. To begin, you’ll learn how to automate routine collection tasks, giving you more time to focus on interpreting the data and generating the insights that matter to your customers. We’ll then guide you through a series of techniques to capture, organise and process the content you collect to support sensemaking and situational awareness. You’ll also learn how to critically evaluate the sources and content you work with—ensuring that the information you pass on is timely, credible, and relevant. Finally, we'll show you how to generate briefings, alerts, and media digests that are clear, actionable, and tailored to your customers' requirements.

View Dates and Register Request in-house course

Course Outline

Requirements Planning / Media Mapping

Defining Your Requirements

  • Clarifying your organisational objectives
  • Clarifying your customer's requirements
  • Clarifying your monitoring requirements

Media Mapping

  • Working with media typologies
  • Mapping a country's media landscape
    • Print media
    • Broadcast media
    • Web-based media
    • Social Media
    • Community media
    • Opinion leaders
    • Media agencies
    • Alternative media
  • Segmenting media by category
  • Segmenting media by audience / consumer

Source Discovery

  • Source discovery strategies
  • Discovery via news directories
  • Discovery via AI tools
  • Discovery via traditional search engines
  • Discovery via social media
  • Discovery via content analysis
  • Discovery via backlink checkers
  • Building your source index

Media Monitoring

Source-Based Media Monitoring

  • Finding news feeds
  • Indexing news feeds
  • Validating news feeds
  • Working with news broadcasters
  • Working with foreign language content

Keyword-Based Media Monitoring

  • Building your keyword index
  • Generating keyword-based news alerts
  • Refining your media alerts
  • Checking for false positives

AI-Enabled Media Monitoring

  • Automating media reporting via LLMs
  • Building custom GPTs
  • Generating search scripts

Social Media Monitoring / Data Processing

Social Media Monitoring

  • Monitoring microblogging platforms
  • Monitoring YouTube
  • Monitoring Instagram
  • Monitoring TikTok
  • Monitoring Facebook
  • Monitoring Telegram channels
  • Monitoring forums and groups
  • Monitoring non-Western social media
  • Monitoring podcasts

Data Collation

  • Capturing and organising valuable content
  • Working with data collation matrices
  • Analytic tools for sensemaking
  • Analytic tools for interpretive reasoning
  • Maintaining situational awareness

Data Processing

  • Generating news summaries
  • Generating podcast transcripts and summaries
  • Automating data tagging
  • Automating data sharing
  • Automating source indexing
  • Building data sets for long-term analysis

Media Analysis

Analysing Sources

  • Analysing ownership
  • Analysing mission / purpose
  • Analysing editorial and policy positions
  • Analysing reach and distribution
  • Analysing reception
  • Analysing credibility and reliability
  • Source verification and validation schemas

Analysing Content

  • Introduction to content deconstruction
  • Analysing narrative and framing
  • Analysing for veracity and accuracy
  • Error detection
  • Bias detection
  • Checking for misinformation / disinformation
  • Analysing sentiment and tone
  • Analysing audience engagement and response
  • Content verification: tools and schemas
  • Generating insights, perspective and value

Media Reporting

Getting Started

  • Knowing your audience
  • Applying the FUSSII Framework
  • Defining your reporting typology
  • Core principles and best practices


Flash Alerts

  • Definition and purpose
  • Structuring your alerts
  • Best practices for alerting
  • Common errors and how to avoid them
  • Automating alerts with AI: benefits and limitations

Media Digests

  • Definition and purpose
  • Structuring and formatting your media digest
  • Best practices
  • Automating digest creation: benefits and limitations
  • Automating digests with AI: benefits and limitations

Short Form Briefings and Reports

  • Definition and purpose
  • Recommended reporting frameworks
  • Structuring and formatting your product
  • Best practices
View Dates and Register Request in-house course

Course Details

WHO IS THIS COURSE FOR?

This course is intended for anyone working in a media monitoring or watch keeping role. It would also be of value to professionals tasked with tracking developments in a given market, industry or region.

HOW YOU BENEFIT

  • On completion of this course, you will have the ability to:
  • Build custom media monitoring dashboards
  • Identify and monitor relevant media and social media sources
  • Evaluate the credibility of sources and their content
  • Analyse content for sentiment, veracity, and emerging narratives
  • Generate actionable reports, alerts, and intelligence digests
  • Support sensemaking and situational awareness

WHAT YOU RECEIVE

  • A certificate of completion
  • A full set of course slides / user guides in PDF
  • Templates to support media reporting
  • Six months of post-course support

Course Fee

EUR 2,000

TECHNICAL REQUIREMENTS

A full list of technical requirements will be sent to you on registration.