Influence and Persuasion Skills (Virtual Course)

Open enrolment and in-house options available

We spend much of our day trying to influence and persuade others. However, our efforts are often haphazard and lacking awareness. As a result, we are never as effective as we could be. This one-day course will give you the practical and theoretical knowledge needed to evaluate and improve your ability to influence others. We will work through six universal principles of influence, discuss different application methods, and demonstrate how they can be used to inform and persuade others.

There are currently no dates planned for this course. Register your interest for future dates or enquire about in-house options.

Course Outline

  • Welcome and check in
  • Situations we want to influence or persuade
  • Moderating factors which dial up and dial down our likelihood of success
  • Influencing principles 1-3
  • Application methods
  • Real life applications
  • Welcome and check in
  • Influence and persuasion assessment
  • Influencing principles 4-6
  • Application methods
  • Moral and ethical dilemmas
  • Real life applications
There are currently no dates planned for this course. Register your interest for future dates or enquire about in-house options.

Course Details

WHO IS THIS COURSE FOR?

This course is for anyone engaged in open or targeted source research including analysts, journalists, investigators, communications and public relations professionals, consultants and people practitioners wishing to set or consolidate their skills before taking on more challenging courses.

HOW YOU BENEFIT

On completion of this course you will have the ability to:

  • Influence and persuade in person and online
  • Deploy multiple modes of influence at the same time
  • Practice legal and ethical influence strategies in support of your objectives

WHAT YOU RECEIVE

  • A full set of course slides and user guides
  • Tip and cheat sheets
  • An index of recommended readings to support further study
  • A certificate of completion

COURSE FEE

EUR 500

TECHNICAL REQUIREMENTS

Please observe the following technical requirements:

  • A Windows or Mac laptop
  • Google Chrome
  • Microsoft Office
  • Zoom
  • A second monitor is recommended but not essential